Scentral Perfume
Photography | Packaging | Art Direction | Brand Identity
YEAR: October - December 2023
TOOLS: Lightroom Classic, Photoshop & Illustrator
ABOUT SCENTRAL
Introducing AN INNOVATIVE RANGE OF FRAGRANCES THAT ARE DESIGNED TO FIT THE LIFESTYLE OF THE NEXT GENERATION
Scents can be used to spark memory; which is often fragmented and distorted. Through photography, I explored the concept of fragmented memory by using various image making techniques to capture the aura of different fragrances. The images were then used to create the final product, a fragrance brand that appeals to the new generation.
INTRODUCING SCENTRAL
Scentral is a youthful, luxury brand that caters towards Gen Z. While the final design is on trend, the unique combination of different image making techniques creates a brand image that stands out in the market. By using custom imagery, it shows the customer that Scentral's attention to detail translates into the way they source ingredients, product production and company ethics.
VISUAL DESIGN
With the goal of creating a magazine that compliment’s the featured artists works, consistent visual systems and design elements were used throughout. Playful geometric shapes are used to frame different forms of content. Meanwhile, the colour scheme has a range of neutrals and accent colours offering various combinations for each spread while still remaining consistent.
THE IMAGERY
The photographs used on the packaging were created by abstracting objects that are associated with various scents. Most of the visual manipulation was done through the camera lens using creative lighting techniques and motion. Final touches were added in Photoshop and Lightroom. The results are images that reflect the light and airy nature of Scentral’s fragrances.
